The demise of Brand America

Culturally, economically and geopolitically, America is projecting a narrative that doesn’t appeal to the world in the way it once did.

As a child, I used to regularly walk past an independent shoe shop on the local high street. They sold a range of footwear from formal shoes to trainers (or sneakers for any American readers). On the latter, they included the freshest American imports that weren’t yet household names amongst the likes of Nike, Adidas, Puma and Reebok.

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